With a #1 marketing blog, top 100 website Squidoo and twelve bestselling books (including The Purple Cow, Tribes, and latest release, Linchpin), marketing guru Seth Godin is one of the most imaginative free-thinkers in the world today. He makes a career out of perpetually re-inventing himself and his businesses—spreading powerful ideas and delivering something remarkable every day. Godin believes you can be remarkable too. He creates disequilibrium that pushes you to get grounded in what you believe, while firing up your creative prowess to face head-on the roadblocks in your ministry, work and life. Godin is contagious. Spend time with him and shake your brain.

Sethgodin.com
Squidoo
Seth Godin Blog
Seth Godin on Facebook
Mashable Insight, Interview with Seth Godin on What it Takes to be a Linch

Someone here today is going to change everything.
Someone here is going to do something that matters.
They are going to do it, not because someone told them to or asked them to, but because they chose to do it.
Seth shared the story of Nathan Winograd.
1 guy decided to want to do work that matters.
This is the opposite of the legend of Betty Crocker… created average products for average people.
The legend of Betty Crocker is fading.
There is something that is not working the way that it used to.
There is a notion that we can promote an idea from a position of power is something we grew up with.
Our society is built on the notion of more.
The TV-Industrial Complex: Buy Ads > Get More Distribution > Sell More Products > Make a Profit > REPEAT
Leads to average products for average people.
If you are going to make something for everyone you have to make something everyone wants to buy.
Mass is built into our culture.
On our watch a revolution is happening.
Revolutions do things that are perfect and impossible.
Mass is fading away.
We’ve branded ourselves to death.
Revolutions destroy the perfect and enable the impossible.
It’s the death of the industrial age.
It’s being replaces by a new age of weird, edges, and different people needing different things.
A tribe is a group of people who share a culture and a goal who want to be together.
There is an explosion of tribes.
As these tribes spring up and people meet-up, connect up and group up, things are changing.
People still want what everyone wants… to be in synch.
We do what we do because we are organized to do it.
We want to do what OUR people are doing.
Tribes need leaders.

If it’s worth doing, what are you waiting for?

By: Tim Schraeder (@TimSchraeder)
Read the full post and more notes at Tim’s blog!