“Words matter. And giving people language with which they can express the values of a culture is about 50% of what it takes to build a culture. So, the choice of words that you want to mainstream in your culture is exceedingly important.” – Bill Hybels
A healthy organization and/or self can dissipate because of the misuse and lack of intention with words. Within an age of constant emails, tweets, media, and—yes—blog posts, leaders must find a way to break through the noise to clarify vision and inspire those we lead. But this takes hard work. In attempting to elevate the value of what pastors lead emerged the phrase “the local church is the hope of the world.” This has become the rallying cry of a movement.
This month’s Defining Moments focuses on the power of words. Focused primarily on those who preach regularly, Bill also spends time talking about the seemingly insignificant communication moments that we have as leaders such as announcements. I would also extend this to tweets, Facebook statuses, or comments made in meetings throughout our culture.
Paul urged the church at Ephesus to not just hold back negative words, but to leverage them for the task of inspiration and serving those we lead (4:29). So, as Richard Allen Farmer challenges, how are you doing with the words you use as a leader?
Defining Moments is available exclusively for WCA Members to watch here.
We suggest you watch listen to this month’s episode, watch it with your team, and then schedule some time to discuss it together.
Individual Reflection Questions
Team Discussion Questions
We encourage you to get together with all the communicators in your organization (student ministry leaders, teaching team, and even those who do announcements, etc.) and discuss a few questions:
By Andy Cook (@WCAAndy),
Willow Creek Association
Events and Church Relations





