Our team has been challenged, recently, to evaluate our online efforts, particularly in the area of social media. Is it a worthwhile way to spend our time (it’s not known as The Great Time Suck for nothing, afterall)? Is it possible to do real ministry online? Or is it all just a trend that is destined to fade? Is there a measurable return on our effort? Is it important or is it too risky? Does it really help us in our mission to help churches thrive? Is this web-social media-online thing really worth it?
We don’t have all the answers. Much like you, we’re still figuring out a lot of this as we go. But here’s what we know today: